Network Marketing Secrets is the latest book from Russell Brunson. It was released in February 2019. In this Network Marketing Secrets review, I will dive deep into the book and tell what works and what doesn’t.
Table of Contents
Generic information about the book
- Network Marketing Secrets is 104 pages long and quite easy & fast to read
- The Book is filled with pictures and “funnels” which mixes the reading in a fun way
- The author, Russell Brunson, is the CEO of software company Clickfunnels
- You can grab the book for free, you only have to pay for shipping
- The book is aimed for network marketers, MLM’er and funnel hackers but there’s something for everyone!
Section 1: The three lost funnels
Network marketing secrets starts off by Russell talking about the “journey of a network marketer”. He claims that there are 4 different stages that every new network marketer goes through. These stages are The NFL Club, Anti-Sales department, The Clone Wars and The Homeless Man With a Ferrari.
I am not going to reveal them all to you, but I had a a-ha moment when I thought about these “phases/stages”. When you start promoting an MLM/Network marketing company, you often promote it first to your friends since it’s a low risk & low barrier of entry to the market. Russell Brunson calls The NFL Club as the No Friends Club since all your friends will get sick and tired of you promoting to them.
Lost funnel #1: The Bridge aka three-way calls
Russell is teaching that many successful network marketers built teams with “three-way calls“. Let’s imagine a situation where you want to promote an opportunity to your friend. When someone presents you with a business opportunity or a solution to a problem, we have our underlying assumptions and fears.
Therefore three-way calls work. The upline leader can tell emotional stories with storytelling to the prospect and allay their fears. The upline leader will discuss the product and opportunity with your friend – doing all the hard work for you. They create a “bridge” between you and the product / opportunity you are offering your friend according to Russell.
After you’ve worked with your upline leader a few times, you can see the process and do it by yourself and move to the upline leader status. Then you can have your own downline listen in these three-way calls.
Lost funnel #2: Home Party Selling
Russell is teaching in Network Marketing Secrets Book that the second lost funnel is Home party selling. I think we all have heard companies like Tupperware. Russell claims that home party selling is extremely effective because:
- The atmosphere is non-pressured, people are there because they are interested
- It creates FOMO (Fear of missing out) – When we see others buy the human psychology kicks in and you want to buy too
- You can demonstrate the product well and the benefits
- The host of the party will most likely tell how she/he got the product for free – because he/she held this house party -> leading into future parties hosted by the audience members
- This is how duplication starts
Lost funnel #3: The Hotel Meeting
The last of the three lost funnels by Russell Brunson is The Hotel Meeting. The Hotel meeting funnel is designed to introduce the product to the prospects by creating an opportunity to make money.
Russell says that the best network marketers who have the biggest teams close the product/opportunity to the people in the hotel meetings and then make an offer to the audience they can’t refuse.
They will tell them to bring their friends next time and close them too, making money for those who initially joined. The power is in the duplication process.
Section 2: The Viral Loop
My Network Marketing Secrets review goes next into section 2 of the book. In the second section Russell Brunson teaches you about The Viral Loop.
The Viral Loop is the key to not only selling to your prospects but also making the new prospects recruit for YOU to create a duplication that will grow your downline!
Network Marketing Secrets tells you these 4 different phases of the Viral Loop. They are:
- The Epiphany Bridge Script
- The Demo
- The Call To Action (CTA)
- Duplication
The most important of these is The Epiphany Bridge, and Russell Brunson made an entire chapter to “epiphany bridge in he’s book Expert Secrets. I also have an Expert Secrets review here.
Section #3: Digging into The Three Lost Funnels
In section #1 of the Book Network Marketing Secrets, Russell Brunson talked about the three lost funnels. In this third section of the book, you learn how to focus on the mechanics of the three lost funnels, how to build them and plug any opportunity into them within just a few minutes.
This is section of the book is weight in gold. Even if you are new or old to sales funnels this section will blow your mind.
Final verdict on Network Marketing Secrets
I hope you have enjoyed my Network Marketing Secrets Review.
Network Marketing Secrets book is a guide, where Russell Brunson literally walks you through each funnel and tells you exactly what you need to do with each funnel to succeed.
He includes step-by-step instructions so that you can get your funnels up and running quickly. He even reveals 10 different traffic sources for you to plug into in order to drive visitors into your new fresh funnels.
I think the book is amazing, I learned a lot by reading it even when my main niche is not in Network Marketing. There is something for everyone. At this time of the review, you can grab the book for free, and you only have to pay for shipping & handling costs (which seems fair to me). I highly recommend this book.
The only downside in the book for me were that it’s kind of short. 104 pages with pictures doesn’t give you too much to read. I would have loved a longer version since there was so much good stuff in the book! Other downside might be the long-time of the shipping (can take 2-3 weeks for your book to arrive).
You can even purchase multiple copies and give them away to your downline as a prize/giveaway.
The Upsells in the funnel
There are also few “upsells” that are offered in this book funnel. The first upsell is the “Black Box” which contains other books by Russell Brunson. This is a sweet upgrade, because everything that Russell Brunson writes is basically priceless.
The other Upsell is The One Funnel Away Challenge. A 30 day funnel building challenge with daily tasks and coaching from Julie Stoian and Stephen Larsen.
The Last upsell in the Network Marketing Secrets is the Traffic Secrets. Traffic Secrets is a comprehensive course for driving traffic to your sales funnel.
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.Clickfunnels® is a registered trademark of Etison LLC
