Another tool I will be sharing my thoughts on is Kajabi®! Kajabi® is a platform that allows you to market all your services online from just one location.
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Kajabi® Overview
Since the start of the digital age, different platforms out there have made online marketing easier than ever. With a platform like Kajabi® this becomes even easier. You can now manage everything from one place. Whether its online courses, membership sites or landing pages, Kajabi® covers it all. All this can be done from any location in the world. New marketers might wonder is Kajabi® worth the cost. Maybe you have used a similar platforms before and didn’t succeed. By the time we are done reviewing this platform, you will be amazed what Kajabi can offer to you and your business. Let’s dive in.
Kajabi® Review
Kajabi® allows you to bring a vast majority of the marketing tools you need in a single well-organized platform. At present, Kajabi® consists of a part dedicated to the creation of its own website (or more sites, as I will show you later), a section devoted to the creation of high-level video courses, a section dedicated to the designing of sales funnels (or pipelines, as they are called within Kajabi® itself), a highly efficient email responder with a whole series of dedicated automation and a section dedicated to the collection and management of contacts. Let’s analyze them separately.
Kajabi® Website
In this section, you can create your website (or your websites, depending on the payment plan you choose), and you can customize it in every aspect with a few simple clicks. One of the best advantages of Kajabi® is its structure called “Building Blocks.” For example, you can create a form for acquiring contacts and use it anywhere on your site. The same form allows me to capture contacts on a landing page created by me, automatically, without having to create a second one, but only “reusing” this block on a new landing. Amazing, right? Still, in the website section, you will have the opportunity to create a blog from scratch and customize it in the way you think is most appropriate by changing colors, buttons, layouts, and more. Finally, always in this section, you will have access to a whole series of statistics that will show you how much you earn from the sale of your products.
Kajabi® Products
Here is the beating heart of Kajabi®: within this section, you can create your free, paid video course, your membership, or even your community and define paid access offers. In particular, in the offers section, you can define offers for video courses (but also for physical products, pdf or more), create any upsells or cross-sells, and define the most convenient payment methods (Kajabi® supports Stripe, Paypal)
Kajabi® Marketing
Within this platform, you will have the opportunity to create landing pages and funnels (called pipelines), which will allow you to integrate payment checkouts and opt-in pages. Here too, the power of building blocks is evident. You can integrate preset blocks or email responder automation (included in this section).In this section you can also create your email marketing automation (you can create sequences of emails or send broadcasts), forms (for opt-in) or timed events for offers limited to specific periods, a gem that is genuinely exceptional especially to avoid using third-party tools (which allow you to create timed offers).
Kajabi® People
With this, you will have the opportunity to collect the various contacts, assign them tags, access them to offers, check if they are enrolled in specific sequences. A truly complete panel, and with which you will be able to start your contacts to the affiliate sale of your products
Kajabi® Product: Overview
The Kajabi® tool is a web-based platform that enables you to create membership sites from ground zero. The great news is that you need not have any prior experience in coding, design experience, creative content, or any other skill that would require you to build a site from scratch. The Kajabi® platform was programmed to not just factor in the marketing professionals and experts, but also the novice marketer.
Simple But Powerful
As we move further, I will like to point out that Kajabi® has proven to be a seamless solution for online businesses. It is an excellent platform on which you can sell your online courses and provides all features you need to promote your expertise and services, getting your business out there to places beyond your geographical location. It merely helps users worldwide sell their knowledge, expertise as well as products to others online, hence increasing profits for them in little to no time. Some of you may not realize the issues that this platform has helped to solve its creation completely: no more challenges as to designing a website of your own with sophisticated builders, lots of plugins, and coding. The Kajabi® has a simple drag and drop editor that provides a solution for any and everyone to make online progress. If you already have landing pages and websites, no pressure. All the better because having a website and a Kajabi® platform doubles your chances and sources of yielding much more profits for your online business. Moreover you can try all these features for free during 28 Days 🙂
- Blogging Tool
- Website building tools
- Email marketing
- Private community area
- Remarketing automation
- Built-in video streaming
Concerning integrating your start-up or existing business into the digital industry, it is safe to say that Kajabi® is undoubtedly the best option you can go for. This is what many successful business owners use right now. What’s more, the platform consists of a wide range of sales and marketing features and has options that can enable these features to go on auto-pilot while the entrepreneurs have time to attend to other pressing matters. In this section, we will be sharing the features and characteristics that make up the Kajabi® tool, and why it is so good, you can’t ignore it. Let’s have a look at these features that Kajabi® provides to optimize your business.
Kajabi® Main Features:
- Analytics
- Available Themes
- Selling & Marketing Your Online Courses
- Standard pages
- Video/ Course Hosting Features
- Course Automations
- Page Builder
Analytics
Your Kajabi® dashboard will display your affiliate sales and marketing reports for that particular period. You can decide to check the reports by day, by week, or even by month.
• Affiliate reports show you a breakdown of your affiliates and also your affiliate purchases.
• Sales reports show you a breakdown of the sales by day, week, month, and sales by the offer.
• Marketing reports give you access to the number of opt-ins so far by day, week, and month. You also get to see a brief of your online course sales as well as your membership acquisition performance.
Available Themes
Kajabi® refers to its standard website templates as “layout presets,” which is technically one theme consisting of six available presets. Based on your taste, you get to pick a preset. At this point, you can create a customized theme for your site in whatever way you see fit.With a Basic or Growth plan (which are some of the packages I will discuss later), your options will be slightly confined compared to a Pro Plan, which offers more personalization options. But do not bother yourself as these packages (both Basic and Growth plan) in themselves have all the features you need in building a site to sell your courses.
Selling & Marketing Your Online Courses
Standard Pages
Kajabi® has been built to consist of ten standard pages.
- Homepage: The front page should be where users come to, and they get an idea of what your service is all about. This is why you should be able to communicate your online content appropriately for your customers. They should also be able to access your social media profiles here as well to reach out to you seamlessly.
- Static Page: You should create static pages like Privacy Policy,’ ‘Who we are,’ ‘Terms and Conditions’ and ‘FAQs,’ etc., exactly the way you want them to appear. So, these pages will be displayed on your website according to how you prepared them.
- Library: You want a user to find all downloadable materials of your online content, then this is the page they should come to. This page reveals to the user where your visitors and subscribers can access all their products and will automatically display all the products your user downloaded on the page.
- Blog: The front page of your blog displays recent or featured blog posts where you get to offer free content to the globe.
- Blog post: This is a singular piece of content in the whole blog, which will be made up of several blog posts.
- Blog Search: This page comes up when a user is looking for a particular topic they may not have seen on the homepage or the other pages.
- Store: Just like the way we have the physical store where products are displayed for visitors, so is the online store page, which shows cases available products for your customers.
- Login: This page is strictly for members who register their login information to access protected content on your site.
- 404 Page: A visitor is expected to see a 404-error page usually when he gets to a page on your domain that does not exist. This message guides them to stay on your website instead of moving away from your domain.
- Thank You Page: This page comes up immediately a user purchases any of your products. Create an aesthetic page that says, “Thanks,” which will appeal to the user and boost their customer experience when they patronize your products.
With the integration of all these pages, you can rest assured of creating a website that will boost sales for your business.
Video/ Course Hosting Features
This platform doesn’t just allow you to upload video courses/ webinars, but much more takes you through the process of its production by offering a structural framework to follow.In the course of creating your video, you will be taken through the basic steps and phases and also get the chance to add any additional information you have in mind during the process.
• Course Introduction
-Welcome to the Course
-About the Instructor
-Outline and Objectives
• The Fundamentals
-Concept 1
-Concept 2
-Concept 3
• The What, the Why, the How
-The What
-The Why
-The How
• Advanced Tips
-Going beyond this course
• Course Wrap-Up
-Conclusion
-Additional Resources
For every step, you have the opportunity to add an assessment and/ or automation.
Course Automations
Once a user is done with one of your courses, you will be able to automate the next step for them.You can decide to send emails to users done with your course and offer, subscribe to them to an email list, register them to an event, add or remove contact tags, send emails broadcasts, or send a coupon. This improves the UX of your courses to a massive degree.Having Kajabi® course creation system is like having your own, branded Coursera or Udemy platform. It’s simply wonderful!
Page Builder
Thanks to the easy-to-use drag and drop interface, you can seamlessly create and customize your page within the dashboard.The landing page editor is awesome, and it factors in UX as well. So you can simply move to a section available on the platform to edit the text or images to your taste.
Your Kajabi® dashboard has all the tools you need to make sales with your courses. Once they are ready, make use of these available tools to create, customize as well as implement automation, pipelines, events, forms, and email campaigns. I’ll explain how each function:
• Automations – this tool creates if or then variables to automate one’s membership marketing.
• Pipelines – this tool creates several marketing sequences that require only a few simple clicks.
• Events – this tool engages users with valuable webinars and several other contents within a particular time frame.
• Forms – forms are created with automation to add new subscribers and segment one’s contact to new lists.
• Email campaigns – this tool creates email broadcasts and sequences that one can send to their subscribers.
Let’s dive deeper into some of the marketing features:
• Marketing Automations Marketing automation in Kajabi® is not just confined to video and hosting operations for a fixed timeframe. Preferably, they can be created at any time in your dashboard during the marketing funnel design.
• Marketing Pipelines Marketing Pipelines in Kajabi® exist in six standard blueprints at one’s disposal, from these six, five are “Opt-in, Value, Offer” usually abbreviated as OVO which have all been tested and confirmed to drive sales to one’s business.
How To Know If Kajabi® Is The System For You?
To encourage you, I leave you two lists, and if you meet several of these concepts, you can quickly know if Kajabi® is the solution to your problems or not.
You Will Love Kajabi® If:
• You sell online courses / you have an online academy
• You charge online via stripe or PayPal
• You spend more than 50% of your time away from a worktable
• You are not clear with the technological issues, and “plugin” sounds like a “safe complication.
• You need to grow without spending more hours on the technical part of your business
• You are already selling online, and you know what works and what doesn’t
Kajabi® Is Not For You If:
• You sell a physical product
• You are a designer, or you have a very millimetric online image
• You have never marketed online and want to do a low-cost test
• You love to play inside your software and adapt it your way
No system works for all cases equally well. You have to choose after a good analysis that takes into account the time of your business, your personality, your knowledge, your budget, and your vision for the future. Kajabi® can be wonderful for one person and the worst for the next because we are all different people with individual businesses.
Kajabi® Low-Cost Alternatives
There are many alternatives on the net in Kajabi®, which are also accessible at a lower price. However, in my opinion, with Kajabi®, you will have a highly competitive solution, which will avoid any problem and which above all, enjoy truly exceptional assistance.I have used the real-time chat system, and I can guarantee you that Kajabi® assistants are extremely competent people and that they have managed to solve any problem of mine practically in real-time.
Kajabi® Plans & Pricing
When you sign up, you can select from any of these three Kajabi® pricing tiers:
• Basic – $149 per month (or $119 if billed annually)
• Growth – $199 per month (or $159 if billed annually)
• Pro – $399 per month (or $319 if billed annually)
In case you need a much larger plan or have a different quote entirely from the listed pricing tiers, you can contact the team in charge, and a custom enterprise package will be created just for you.
Final Thoughts
Those who know me know how my philosophy has always been that of “an instrument for every function.” Kajabi® literally made my certainties falter.It certainly does not have all the functions of an advanced email marketing tool such as AWeber, but it allows you to create effective email marketing campaigns with excellent delivery.It does not have the same potential (as test and ClickFunnels statistic) but allows you to create complex funnels with just a few clicks.In short, it is a truly exceptional platform which can allow you to save a lot of money and avoid buying different subscriptions of different online marketing tools: in Kajabi® you will find a totally user-friendly interface where you can hardly “do damage,” and with the which above all you can set up your online business in a few simple steps, with no computer knowledge and, above all, in no time.You can find out the prices and the configuration that best suits your needs directly on the official website.
Disclosure: I am not an employee or representative of Kajabi®, LLC. I am an independent Kajabi® Partner and I receive referral payments from Kajabi® in this role. All opinions expressed herein are my own and are not official statements of Kajabi® or any party affiliated with Kajabi®.
