ActiveCampaign is one of the best email marketing and automation tools on the market right now. Their automations rock, solid support and overall good experience makes them a 10/10 tool for marketers and businesses. ActiveCampaign currently has 4 different pricing options, so let’s dive in and find out what are they all about and how much they cost depending on how many subscribers you have.
Table of Contents
ActiveCampaign Lite Pricing Option
The first pricing option of ActiveCampaign is called the “lite” plan. The key features of this plan are:
| ActiveCampaign Lite Plan Features: |
| Unlimited sending Email Marketing Send Newsletters Subscription Forms Marketing Automation Chat & Email Support Up to 3 Users |
| Subcriber Amount | 500 | 1000 | 2500 | 5000 | 10000 | 25000 | 50000 | 75000 | 100000 |
| If Paid Monthly | $15/mo | $29/mo | $49/mo | $89/mo | $139/mo | $225/mo | $299/mo | $379/mo | $459/mo |
| If Paid Annually | $9/mo | $17/mo | $39/mo | $69/mo | $111/mo | $179/mo | $239/mo | $299/mo | $369/mo |
ActiveCampaign Plus Pricing Option
The second pricing option of ActiveCampaign is called the “plus” plan. The key features of this plan are:
| ActiveCampaign Plus Pricing Option Features |
| Everything from Lite Unlimited sending Facebook Custom Audiences Lead & Contact Scoring Integrations SMS Marketing Dynamic Content Custom User Permissions Up to 25 Users |
| Subcriber Amount | 500 | 1000 | 2500 | 5000 | 10000 | 25000 | 50000 | 75000 | 100000 |
| If Paid Monthly | $70/mo | $70/mo | $125/mo | $169/mo | $249/mo | $399/mo | Contact ActiveCampaign | Contact ActiveCampaign | Contact ActiveCampaign |
| If Paid Annually | $49/mo | $49/mo | $99/mo | $135/mo | $199/mo | $319/mo | Contact ActiveCampaign | Contact ActiveCampaign | Contact ActiveCampaign |
ActiveCampaign Professional Pricing Option
The third pricing option of ActiveCampaign is called the “professional” plan. The key features of this plan are:
| ActiveCampaign Professional Pricing Option Features |
| Everything from Plus Unlimited Sending Predictive Sending Predictive Content Customer Attribution & Path to Purchase Win Probability Conversion Attribution Reporting Split Automations Site Messaging In-Depth Onboarding Consultation Automation Strategy Consultation 3 One-on-one Training Sessions per Month Up to 50 Users |
| Subcriber Amount | 500 | 1000 | 2500 | 5000 | 10000 | 25000 | 50000 | 75000 | 100000 |
| If Paid Monthly | $159/mo | $159/mo | $159/mo | $239/mo | $349/mo | $599/mo | Contact ActiveCampaign | Contact ActiveCampaign | Contact ActiveCampaign |
| If Paid Annually | $129/mo | $129/mo | $129/mo | $199/mo | $279/mo | $479/mo | Contact ActiveCampaign | Contact ActiveCampaign | Contact ActiveCampaign |
ActiveCampaign Enterprise Pricing Option
The Final pricing option of ActiveCampaign is called the “Enterprise” plan. The key features of this plan are:
| ActiveCampaign Enterprise Pricing Option Features |
| Everything From Professional Custom Sending Limit Custom Reporting (Beta) Custom Mailserver Domain Custom Domain Dedicated Account Rep Free Design Services Free Social Data Phone Support Uptime SLA Unlimited Users |
| Subcriber Amount | 500 | 1000 | 2500 | 5000 | 10000 | 25000 | 50000 | 75000 | 100000 |
| If Paid Monthly | $279/mo | $279/mo | $279/mo | $449/mo | $499/mo | Contact ActiveCampaign | Contact ActiveCampaign | Contact ActiveCampaign | Contact ActiveCampaign |
| If Paid Annually | $229/mo | $229/mo | $229/mo | $359/mo | $399/mo | Contact ActiveCampaign | Contact ActiveCampaign | Contact ActiveCampaign | Contact ActiveCampaign |
Final Thoughts
We recommend to start with a smaller plan and upgrading later. Also, if you are not 100% sure if you need some features or not, go for the monthly plan instead of the annual pricing options. Even when you save a lot of money with the annual pricing, if there are features you don’t need why pay for them whole year upfront?
Also, if you are a non-profit, you can get a special 20% discount. You just need to contact ActiveCampaign and prove your non profit status.
Disclosure: I am an independent ActiveCampaign Affiliate, not an employee. I receive referral payments from ActiveCampaign. The opinions expressed here are my own and are not official statements of ActivCampaign.
